Mobile Marketing Today
Today’s marketing has evolved from technology and has become a major role in any company that wants to succeed. From large global enterprises to small and medium apply marketing. Wherever you go, wherever we can see billboards, marquees and signs with messages.
Internet is no exception as it is overrun with pop-ups, ads, advertising via e-mail, banners and many other media trying to reach the consumer. Also the success of social networking marketing has given added impetus to keep evolving and why not jump to new platforms like mobile phones in recent years. In our country is something that has already been going on for a couple of years and has expanded greatly worldwide thanks to advances in mobile technology has become essential in the new generations of youth. Mobile marketing may be via text or multimedia messages, and can also take the same form as on the Internet in smartphones (Blackberry, iPhone) with Web access and mobile CRM.
The evolution of mobile phones has given rise to a market of applications (apps) that make some tasks performed by mobile phones and many other applications ranging from simple tasks and simple to options as strange as the Japanese tombstones with barcodes to access from mobile phones to information related to the deceased to which the tombstone.
There is no doubt that there are marketing frontiers or boundaries. However, not all companies see mobile marketing as very profitable and there are many others that underestimate their power but for those that made this are a new way to directly reach their customers and offer them what they want to meet your needs. Mobile marketing will continue.
Users remember quite clearly the publicity they receive on their mobile. In fact, 72% say they remember it, while 49% admit to having clicked on a link. Another point to note is that 46% of users would not mind receiving advertising on their mobile, a figure that would rise if any benefit as consideration (points, discounts on the invoice) or if they were advertising on demand. The most attractive advertising formats for MMS users are audio, video and sponsored programs, and ads in games.
Another of the drivers of mobile marketing is the use of geolocation services, and that up to 73% of those respondents expressing an interest in receiving publicity concerning the site where they are.
Mobile marketing benefits the brand image in terms of differentiation, modernity, innovation and leadership, as consumers. Some of these terms used to be concerned in mobile coupons.
As explained by the director of online research and use of Microsoft Ibérica, Fernando Carrión, remembering how the market was just three years ago, we realize that smartphones were used almost exclusively for professionals. However, at present, this trend has changed and now we have personal and consumer applications. Social networking, games and music have been determining factors in attracting this new type of user, making the advertising via mobile has begun to play a very important role in the business strategy of many brands.
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